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First, Let’s Understand the Product

Context

About Cleartax

Scope of Study

Cleartax’s Winning Formulae

Core Value Proposition of Cleartax

Litmus Test - Is Cleartax ready for Monetization?

1️⃣ Retention

2️⃣ Deeper Engagement

3️⃣ Willingness To Pay

🏁 Conclusion

Substitute Pricing - Arriving at pricing

1️⃣ What’s the core problem that Cleartax solve?

2️⃣ What are the users buying into?

3️⃣ What are the alternatives to fulfill the same use-case?