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Overview

The core problem being addressed is the inefficiency and redundancy in scheduling meetings when users have each other's phone numbers but not email addresses. The proposed solution is an experiment to allow users to schedule meetings on the Google Calendar Mobile App for Android devices using phone numbers, aiming to enhance user experience and increase daily active users.

Hypothesis

IF users can schedule meetings using phone numbers on Google Calendar Mobile App for Android Devices,

THEN active users & average meetings per person on the Calendar would improve,

BECAUSE asking for email-addresses for a meeting leads to delays in scheduling or/and unrealized collaborations (or value creation) aka an average user experience.

Goal

Business objective of Google One products like Gmail, Drive, Calendar, Photos, etc. is to drive Google One (storage) subscriptions which brings in an annual revenue of ~$6 billion along with Youtube (Premium & TV) & Workspace (for business accounts). Google One has 100 million paid subscribers which is same as that of Youtube.

Google Calendar itself doesn’t earn direct revenue but contributes significantly to drive Google One subscriptions by providing the best user-experience for time-management & scheduling needs of its Gmail users.

The top leading metric for best user-experience is daily active users (assuming a definition of a MINIMUM ONE MEETING SCHEDULED per day).

The goal of the running an experiment of allowing users to schedule meetings using only a phone number will result in increasing the daily active users of Calendar by improving the user-experience for gmail users when scheduling meetings with users whose phone numbers they already know.

The target use-case is letting users schedule meetings for personal or professional purposes with users of either gmail or other email service providers - without having an added step of asking for email (if not already known or accessible).