Reforge offers online cohort-based or self-paced programs for professionals in product, growth, marketing & other business areas, designed to help them develop high-impact skills through practical frameworks & peer collaboration.
Reforge is considered to be the OG in the cohort-based learning space across the world with the latest & best in-class content taught by thought leaders & industry professionals. So, it has already achieved PMF with 8-figure annual revenue (as per founder’s $21 million fund-raising announcement in 2021), healthy profitability & ~300 participants per 3-6 weeks live course within 8 yrs of operations. Click here to see Growjo’s research on Reforge Revenue, FTE & other metrics.
On 25th April 2024, Reforge launched a chrome extension targeted to help professionals (only members for now) get instant help from Reforge’s content when they are working on their impactful documents on Notion, Coda, Google Doc & Confluence. Documents like drafting a GTM strategy for a new product/feature, creating a growth strategy for next financial year, drafting a product roadmap to achieve the product strategy, writing a product-requirement document for the most requested feature & much more.
<aside> 💡 Let’s hear about Reforge from its creators:
https://www.youtube.com/watch?v=1n91vf2EvnM
Go try it out: here
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Reforge chrome extension is one of its kind as far as direct competitors like other cohort-based e-learning platforms are concerned. In the cohort-based e-learning platforms segment, key competitors of Reforge are Maven, Product School & others however none of these competitors have launched AI solutions to enhance their current value proposition.
Plus, “indirect competitors” like general productivity tools like Notion, ChatGPT are primarily focused on providing breadth to their users rather than depth like Reforge. So, exploring partnerships to integrate the depth of Reforge to breadth of general productivity & knowledge management tools would be a noble idea with immense upside for both Reforge & partners (to see the upside, click here).
Let’s first define the core value proposition of Reforge chrome extension before jumping onto exploring the partnerships for its growth.
<aside> 💡 With Reforge chrome extension, Reforge members can get 24X7 feedback on their most impactful work directly into their personal or/and professional workflow tools.
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Now, let’s quickly define the user journey for a Reforge member seeking to utilise Reforge content while drafting a critical document on their Notion workspace (same journey can be replicated for other tools like Coda, Google Doc, Confluence, etc.)
https://imgr.whimsical.com/object/78nfCn3uSdrUYnUqEXfySk